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Our beauty standard

Un canone estetico che affonda le sue radici nella ricerca di una bellezza naturale, attraverso una visione all’avanguardia che fa dell’approccio conservativo la sua principale caratteristica.

18 June 2021

Reading time: 2 min

Beauty is unique. There is more than just one definition of beauty, and each person is beautiful and perfect in their own way. We each have our own uniqueness and those peculiar characteristics that make us special. Our aesthetic vision is based on a conservative approach, always.

 

At SOTHERGA we do not believe in transformations or homologation. The beauty standard that we are committed to pursuing every day is based on the fundamental premise that we can always improve without changing.

 

 

This is the essence of every member of our team, from Nutritionists to Aesthetic Doctors. The treatments we propose at SOTHERGA, not by chance, aim at the enhancement of individual features and characteristics with the correction of imperfections to regain forms of youth without changes and transformations.

 

 

The conservative approach has always characterized our work and is for those who choose us for a further guarantee, especially when it comes to competence and reliability. Even the trends of the moment prove us right: the new cutting-edge treatments focus on natural effects, and gradual and non-invasive rejuvenation techniques.

 

 

Discover our vision in 4 points: our most important values!

 

 

SOarty 

 

We believe that each individual is unique, like a work of art. And every day we give our best to let the masterpiece that resides in each of us shine.

 

 

SOauthentic

 

We believe in authentic, natural beauty that is free of artifice and excessive transformation. A beauty that enhances and exalts your true essence.

 

 

SOexpert

 

We believe in the value of experience, so at SOTHERGA you will always find highly qualified professionals.

 

 

SOhi-tech

 

We believe in technology and we know that in the field of aesthetic medicine it is essential to stay up to date and always offer the most innovative and effective treatments.

 

 

If you share our philosophy and our idea of beauty, come to SOTHERGA: our team is waiting to advise you on the most suitable treatments to achieve your goals!

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Today the sky in Milan is fluctuating between sunshine and clouds. Your skin protection, on the other hand, should be consistent!

Today the sky in Milan is fluctuating between sunshine and clouds. Your skin protection, on the other hand, should be consistent!

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