What is emotional aesthetic medicine?
Current demand is to correct expression marks that convey negative feelings
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Every person has own peculiarities, not only physical but also expressive. Some people laugh a lot, some do not smile at all, some often contract their forehead and some tend to always look down. Repetitive facial expressions thus go on to define and redefine our facial features over time. As we age, inevitably, expressions modify as we make them day after day. Many people, for example, lose definition around the chin, partly due to the phenomenon called tech neck, or see their cheeks lower and less plump than when they were younger. Many women – among celebrities Kate Middleton, promoter of the Happy Face, and Victoria Beckham, who has repeatedly stated that she smiles as little as possible to avoid the formation of lip lines – love their natural but enhanced look thanks to treatments aimed at redefining and emphasizing the contours, without giving in to surgeries that go to distort their features. Aesthetic medicine called “emotional” works precisely on this: enhancing emotions that a person brings out most by expressing it through the face or, conversely, correcting those expressions that give negative feelings perception. It is possible to work on facial perceptions, making the face itself, if necessary, less sad, tired or angry. This is done by working on a specific area, perhaps emphasizing the cheekbones, enhancing the features in a natural way, or working on the forehead, chin, or nose-labial area. As, for example, through the use of hyaluronic acid and very calibrated molecular weights of botulinum toxin to be injected only in precise areas, to lift, with a completely natural effect, the interested part. What in fact should never be forgotten is that the retouching should not distort the features, rather it can correct some expression marks that are disliked. It is wrong to take as a reference point the “Instagram face,” better known as selfie dysmorphia phenomenon, that means wanting unreal skin and features that recall the very filters of Instagram stories. Everyone, especially in the Well Aging Era, has learned the importance of being beautiful and unique in their own features, and should never want to match the “social networking” image. On the contrary, one can work on enhancing one’s beauty by eliminating some fatigue or rejuvenating the skin through specific, non-invasive treatments, such as radiofrequency, or mini-invasive treatments, such as fillers. Tailor-made treatment thus becomes the wisest choice and, as we always suggest at SOTHERGA, it should always be juxtaposed with expert physician consult, who will accompany the patient through each step of improving one’s face, teaching the importance of staying true to one’s natural beauty and satisfying first and foremost the mind, far from wanting to replicate beauty standards hymned by social networks.