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What is emotional aesthetic medicine?

Current demand is to correct expression marks that convey negative feelings

08 June 2022

Reading time: 2 min

Every person has own peculiarities, not only physical but also expressive. Some people laugh a lot, some do not smile at all, some often contract their forehead and some tend to always look down. Repetitive facial expressions thus go on to define and redefine our facial features over time. As we age, inevitably, expressions modify as we make them day after day. Many people, for example, lose definition around the chin, partly due to the phenomenon called tech neck, or see their cheeks lower and less plump than when they were younger. Many women – among celebrities Kate Middleton, promoter of the Happy Face, and Victoria Beckham, who has repeatedly stated that she smiles as little as possible to avoid the formation of lip lines – love their natural but enhanced look thanks to treatments aimed at redefining and emphasizing the contours, without giving in to surgeries that go to distort their features. Aesthetic medicine called “emotional” works precisely on this: enhancing emotions that a person brings out most by expressing it through the face or, conversely, correcting those expressions that give negative feelings perception. It is possible to work on facial perceptions, making the face itself, if necessary, less sad, tired or angry. This is done by working on a specific area, perhaps emphasizing the cheekbones, enhancing the features in a natural way, or working on the forehead, chin, or nose-labial area. As, for example, through the use of hyaluronic acid and very calibrated molecular weights of botulinum toxin to be injected only in precise areas, to lift, with a completely natural effect, the interested part. What in fact should never be forgotten is that the retouching should not distort the features, rather it can correct some expression marks that are disliked. It is wrong to take as a reference point the “Instagram face,” better known as selfie dysmorphia phenomenon, that means wanting unreal skin and features that recall the very filters of Instagram stories. Everyone, especially in the Well Aging Era, has learned the importance of being beautiful and unique in their own features, and should never want to match the “social networking” image. On the contrary, one can work on enhancing one’s beauty by eliminating some fatigue or rejuvenating the skin through specific, non-invasive treatments, such as radiofrequency, or mini-invasive treatments, such as fillers. Tailor-made treatment thus becomes the wisest choice and, as we always suggest at SOTHERGA, it should always be juxtaposed with expert physician consult, who will accompany the patient through each step of improving one’s face, teaching the importance of staying true to one’s natural beauty and satisfying first and foremost the mind, far from wanting to replicate beauty standards hymned by social networks.

Our treatments

Blepharoplasty

In some cases, the aesthetic doctor may recommend a solution that allows the patient's needs to be met through cosmetic surgery, always respecting a natural and personal aesthetic standard.

Biorevitalization

Biorevitalization is an injection treatment based on nutrients that stimulate the action of fibroblasts and promote the production of new collagen, which is essential to reduce wrinkles and restore skin elasticity.

Bio-filler

Bio-fillers are latest-generation treatments composed of free hyaluronic acid mixed with peptides (small chains of amino acids).

Filler

The hyaluronic acid in the filler is a cross-linked hyaluronic acid. Its density and structure increase depending on the level of cross-linking, resulting in a longer absorption time.

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Today the sky in Milan is fluctuating between sunshine and clouds. Your skin protection, on the other hand, should be consistent!

Today the sky in Milan is fluctuating between sunshine and clouds. Your skin protection, on the other hand, should be consistent!

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Today the temperatures are really low in Milan. Discover how to protect your skin from the intense cold!

Today the temperatures are really low in Milan. Discover how to protect your skin from the intense cold!

Today the temperatures are really low in Milan. Discover how to protect your skin from the intense cold!

Today the temperatures are really low in Milan. Discover how to protect your skin from the intense cold!

Today the temperatures are really low in Milan. Discover how to protect your skin from the intense cold!

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Today the sky is clear over Milan. Remember to clean your skin thoroughly as well.

Today the sky in Milan is fluctuating between sunshine and clouds. Your skin protection, on the other hand, should be consistent!

Today is cloudy in Milan, but UV rays are always lurking: discover our tips to protect your skin.

Today sudden showers might surprise you in Milan! Remember that your skin needs hydration even on days like these!

Today it’s raining in Milan. Discover our tips to hydrate your skin.

Today it’s raining in Milan. Discover our tips to hydrate your skin.

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Today the sun is shining in Milan. Discover our skincare tips.

Today the sun is shining in Milan. Discover our skincare tips.

Today the sky in Milan is fluctuating between sunshine and clouds. Your skin protection, on the other hand, should be consistent!

Today the sky in Milan is fluctuating between sunshine and clouds. Your skin protection, on the other hand, should be consistent!

Today the sky in Milan is fluctuating between sunshine and clouds. Your skin protection, on the other hand, should be consistent!

Today is cloudy in Milan, but UV rays are always lurking: discover our tips to protect your skin.

Today is cloudy in Milan, but UV rays are always lurking: discover our tips to protect your skin.

Today the sky is sad and gray over Milan. Find your joy by giving your skin some extra pampering!

Today the sky is sad and gray over Milan. Find your joy by giving your skin some extra pampering!

Today sudden showers might surprise you in Milan! Remember that your skin needs hydration even on days like these!

Today sudden showers might surprise you in Milan! Remember that your skin needs hydration even on days like these!

Today sudden showers might surprise you in Milan! Remember that your skin needs hydration even on days like these!

Today it’s raining in Milan. Discover our tips to hydrate your skin.

Today it’s raining in Milan. Discover our tips to hydrate your skin.

Today it’s raining in Milan. Discover our tips to hydrate your skin.

Today it’s raining in Milan. Discover our tips to hydrate your skin.

Today is windy in Milan. Discover our tips to protect your skin.

Today is windy in Milan. Discover our tips to protect your skin.

Today is windy in Milan. Discover our tips to protect your skin.

Today the temperatures are really low in Milan. Discover how to protect your skin from the intense cold!

Today the temperatures are really low in Milan. Discover how to protect your skin from the intense cold!

Today the temperatures are really low in Milan. Discover how to protect your skin from the intense cold!

Today the temperatures are really low in Milan. Discover how to protect your skin from the intense cold!

Today the temperatures are really low in Milan. Discover how to protect your skin from the intense cold!

Today the temperatures are really low in Milan. Discover how to protect your skin from the intense cold!

Today it’s really hot in Milan. Find out how to properly moisturize your skin.

Today it’s really cold in Milan. Find out how to protect your skin and prevent redness.

Today is windy in Milan. Discover our tips to protect your skin.

Today the sky is clear over Milan. Remember to clean your skin thoroughly as well.

Today the sky is clear over Milan. Remember to clean your skin thoroughly as well.

Today the sky in Milan is fluctuating between sunshine and clouds. Your skin protection, on the other hand, should be consistent!

Today is cloudy in Milan, but UV rays are always lurking: discover our tips to protect your skin.

Today sudden showers might surprise you in Milan! Remember that your skin needs hydration even on days like these!

Today it’s raining in Milan. Discover our tips to hydrate your skin.

Today it’s raining in Milan. Discover our tips to hydrate your skin.